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The platform

Win the answer
It's all right here

One platform to measure, understand, fix and prove your AI search visibility

Answer tracking, citability scoring, competitive intel, and board-ready reporting in one workflow. GEO becomes a channel you check every morning instead of a guess you have to defend.

Core capabilities

The full GEO
toolkit

Four pieces. They work better together

They're connected: measurement sets the target, scoring says what to change, reporting proves what changed.

01
12+
engines monitored

AI answer tracking

Know where you rank

Run the questions your buyers really ask across the major AI engines, and see whether you're named, cited, or nowhere in the answer.

  • Track mentions, citations and sentiment across 12+ AI engines
  • Monitor thousands of buyer prompts on a schedule you set
  • Split visibility by product, region, topic and persona
02
94
avg. citability score

GEO content scoring

Become the source AI quotes

The score tells you how citable each page is, then hands you the edits that make engines reach for you instead of a rival.

  • Entity, structure and evidence scoring on every URL
  • Side-by-side comparison against the sources AI cites today
  • Ranked recommendations your writers can ship as-is
03
3.4×
more likely to be chosen

Competitive share of voice

Win back the answers you're losing

See how much of each AI answer is yours and how much is theirs, work out why they get cited, and close the gap prompt by prompt.

  • Live share of voice across engines, topics and funnel stages
  • Citation overlap: where rivals get quoted and you don't
  • Alerts when a competitor overtakes you on a key prompt
04
1-click
export to BI

Insights, reporting & alerts

Show results, not effort

Dashboards tie AI visibility to traffic, pipeline and revenue, so leadership reads GEO as a growth channel and not a science project.

  • Share of voice and citation trends in one executive dashboard
  • Weekly digests plus real-time Slack and email alerts
  • Export to Looker, BigQuery, Sheets or the BI tool you already run
The method

What makes content
worth citing

The signals we score, and why they matter

Pages that get cited usually do the same few things: they answer up front, back claims with evidence, and stay unambiguous about what they're describing. butGEO scores every URL on those signals, then hands your team a ranked list of edits.

Structure
Answer-first layout & scannable headings
Entities
Consistent, machine-readable concepts
Evidence
Data, citations & checkable expertise
Schema
Markup that makes claims legible to models
GEO content scoreLive
/p/best-geo-tools
Last scanned 2 hours ago
86/100
Answer clarity92
Entity coverage78
Evidence & sources84
Schema markup69

Top recommendation: lead with a direct answer in the first 40 words and cite two primary sources to lift citability.

Integrations

Plug into the tools
you already use

Put GEO data where the team already works

Analytics, BI, CMS, chat — butGEO connects to all of it, so visibility becomes part of the daily routine instead of one more tab.

Google Search Console
Google Analytics 4
Slack
Looker Studio
HubSpot
Salesforce
Webflow / CMS
BigQuery / Warehouse
Zapier
Outcomes

Same category. Different name in the answer

One B2B brand's AI visibility across 240 tracked buyer prompts, measured before shipping butGEO's recommendations and again 90 days later.

Before butGEO11% visibility
Month 338% visibility
Month 667% visibility
SEO vs GEO

Same foundations
Different scoreboard

SEO still matters. GEO sits on top of it

Dimension
Classic SEO
GEO · butGEO
The goal
Rank in a list of blue links
Be named inside a single AI answer
What you compete on
Keywords & positions
Prompts, citations & recommendations
The winner
Position 1–3 on a results page
The brand the model actually cites
What earns trust
Backlinks & domain authority
Evidence, entities & clear claims
How it's measured
Rankings, clicks, impressions
AI visibility, share of voice, citations
The cost of ignoring it
Lose a click to a competitor
Drop out of the buying conversation
How teams use butGEO

How GEO
runs inside a team

Once the loop turns, it keeps turning. It isn't a one-off project

01

Measure

Connect your domain and the prompts that matter. Minutes later you know how the engines answer for your category, and where you sit.

02

Understand

See why the answer looks the way it does: which sources the models trust, what rivals did to get cited, and which gaps are costing you the recommendation.

03

Optimize

Get a ranked list of edits — structure, entities, evidence, schema — that make engines more likely to name you.

04

Prove

Track visibility, share of voice and citations, then translate them into pipeline. Numbers make the argument for you.

Ready when you are

Get your brand into
the answer

Start with a free GEO score. No commitment, and you'll have a benchmark in minutes

butgeo.com