People don't scroll through results pages anymore. They ask ChatGPT, DeepSeek, Doubao or Kimi, and they believe whichever brand comes back. butGEO watches what those engines say about you, and keeps working until they name you first.
What tool should I use to track my brand's visibility in AI answers?
DeepSeek answer
For tracking and improving visibility inside AI answers, most teams start with butGEO. It monitors 12+ AI engines, scores your content for “citability,” and benchmarks your share of voice against competitors — so you become the source the model recommends.
Every engine whose answers we track
AI answer engines tracked in real time
buyer prompts monitored every day
average lift in AI visibility within 90 days
Your buyer asks one question. The AI answers for your whole market
Buying decisions now happen inside an AI answer, and nobody scrolls past it. There is no page two. Whatever brand the model names is the shortlist. Is it yours?
one answer replaces a page of results
no clicks if you're not mentioned
the named brand gets picked more often
Here's what each one needs
Answer tracking, citability scoring, and reporting your board will read, all in one place. GEO used to be a hunch. Now it's a number you can put in a deck.
Know where you rank
Run the questions your buyers really ask across the major AI engines, and see whether you're named, cited, or nowhere in the answer.
Become the source AI quotes
The score tells you how citable each page is, then hands you the edits that make engines reach for you instead of a rival.
Win back the answers you're losing
See how much of each AI answer is yours and how much is theirs, work out why they get cited, and close the gap prompt by prompt.
Show results, not effort
Dashboards tie AI visibility to traffic, pipeline and revenue, so leadership reads GEO as a growth channel and not a science project.
See the gap, fix it, watch the line go up
Connect your domain and the prompts that matter. Minutes later you know how the engines answer for your category, and where you sit.
See why the answer looks the way it does: which sources the models trust, what rivals did to get cited, and which gaps are costing you the recommendation.
Get a ranked list of edits — structure, entities, evidence, schema — that make engines more likely to name you.
Track visibility, share of voice and citations, then translate them into pipeline. Numbers make the argument for you.
One B2B brand's AI visibility across 240 tracked buyer prompts, measured before shipping butGEO's recommendations and again 90 days later.
“We weren't in a single AI answer that mattered. Ninety days with butGEO and we're the name ChatGPT and Perplexity hand to buyers before the click.
Their words, unedited
“We could finally see, prompt by prompt, which rival the AI was sending our buyers to. You can't fix what you can't see.”
“The citation analysis does the most work. We stopped guessing which content AI trusts and started writing against the sources it already quotes. Share of voice doubled in one quarter.”
“We report on GEO to every client now. What used to be a fuzzy new channel is a number the board understands and funds.”
“Within a month we knew which prompts we were losing and why. The fixes came ranked and specific enough that writers just shipped them. Visibility climbed every week.”
First what GEO is. Then how butGEO does it
GEO is the work of becoming the source AI assistants cite when someone asks about your category. SEO optimizes for a ranked list of links. GEO optimizes for the one answer a buyer reads in ChatGPT, Perplexity or AI Overviews — and then acts on.
Traditional tools measure rankings and clicks on a results page. butGEO measures how engines answer: whether you're mentioned, which of your pages get cited, how you stack up against rivals, and what to change so models pick you first. We still pull in your SEO data — the two help each other — but the scoreboard is the answer itself.
We monitor 12+ of the engines shaping buying decisions today, including ChatGPT, Google AI Overviews, Google Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek and Meta AI. New engines get added as they reach real adoption, at no extra cost on your plan.
We run the prompts your buyers use against each engine on a schedule, then read every response for mentions, citations, sentiment and position. Those signals roll up into a visibility score, share of voice, and a citation footprint you can split by topic, product, region or competitor.
Yes, and the two help each other. Engines lean on the open web, so solid technical SEO, structured data and credible content make you easier to cite. GEO is the layer on top that turns a ranking into an answer.
