Somebody has to keep score
for the answer economy
You can't win a channel you can't measure
Search is being rewritten in real time. butGEO keeps brands from getting left out of the answer, and gives marketing teams a clear read on what's happening inside AI search.
The answer is
the new homepage
Put brands inside the answers that matter
For twenty years marketing had one goal: rank on a page of links. That's breaking down. A single AI answer can now recommend for an entire market, and most brands have no idea whether they're in it.
We built butGEO for that. Teams need to see how engines answer for their category, and they need tools that make them the source being cited. Tricks and hype don't hold up here. Measurement and real edits do.
The brands that win the next few years will be the ones the models trust. Our job is to make brands deserve that trust.
The road so far
From one observation to something teams run on
Founded on a simple observation: buyers stopped scrolling and started asking AI.
Launched butGEO to track AI answers across engines.
Thousands of brands and agencies now run their whole GEO program on butGEO.
What we believe
The rules behind each decision we make
Watch the number that matters
We measure what changes a purchase decision: the AI answers buyers actually read. Vanity metrics that stopped describing reality don't get a slot.
Earn citations with evidence
Models cite you because the content is useful, clear and checkable, not because you found a shortcut.
Build it for the whole team
A writer and a CMO should both understand it. Good tooling turns GEO from one person's puzzle into a team capability.
Keep up with the models
Models change weekly. We ship fast, pick up new engines as they appear, and keep customers from having to watch that themselves.
Help us build
the thing
We're remote, and we hire engineers, researchers and marketers. Hard problems are the point, and the fuzzy ones still have to be explained clearly. If the shift to AI search keeps you up at night, come talk.
View open rolesGet cited,
or come build it
Whether you want the answer to include you, or want to build the platform, let's talk
butgeo.com