--- title: "About โ€” the team keeping score for the answer economy ยท butGEO" description: "butGEO builds the measurement and optimization layer for AI answers. Our mission, the principles we work by, and why this can't wait." canonical_url: "https://www.butgeo.com/en/about" meta: "og:description": "butGEO builds the measurement and optimization layer for AI answers. Our mission, the principles we work by, and why this can't wait." "og:title": "About โ€” the team keeping score for the answer economy" "twitter:description": "butGEO builds the measurement and optimization layer for AI answers. Our mission, the principles we work by, and why this can't wait." "twitter:title": "About โ€” the team keeping score for the answer economy" --- About butGEO # Somebody has to keep score
for the answer economy You can't win a channel you can't measure Search is being rewritten in real time. butGEO keeps brands from getting left out of the answer, and gives marketing teams a clear read on what's happening inside AI search. [Meet the team](https://www.butgeo.com/en/contact) [Join us](https://www.butgeo.com/en/about#careers) Our mission ## The answer is
the new homepage Put brands inside the answers that matter For twenty years marketing had one goal: rank on a page of links. That's breaking down. A single AI answer can now recommend for an entire market, and most brands have no idea whether they're in it. We built butGEO for that. Teams need to see how engines answer for their category, and they need tools that make them the source being cited. Tricks and hype don't hold up here. Measurement and real edits do. The brands that win the next few years will be the ones the models trust. Our job is to make brands deserve that trust. The journey ## The road so far From one observation to something teams run on 2024 Founded on a simple observation: buyers stopped scrolling and started asking AI. Chapter 01 2025 Launched butGEO to track AI answers across engines. Chapter 02 2026 Thousands of brands and agencies now run their whole GEO program on butGEO. Chapter 03 How we work ## What we believe The rules behind each decision we make ### **Watch the number that matters** We measure what changes a purchase decision: the AI answers buyers actually read. Vanity metrics that stopped describing reality don't get a slot. ### **Earn citations with evidence** Models cite you because the content is useful, clear and checkable, not because you found a shortcut. ### **Build it for the whole team** A writer and a CMO should both understand it. Good tooling turns GEO from one person's puzzle into a team capability. ### **Keep up with the models** Models change weekly. We ship fast, pick up new engines as they appear, and keep customers from having to watch that themselves. Careers ## Help us build
the thing We're remote, and we hire engineers, researchers and marketers. Hard problems are the point, and the fuzzy ones still have to be explained clearly. If the shift to AI search keeps you up at night, come talk. [View open roles](https://www.butgeo.com/en/contact) **Remote-first** Work from anywhere in the world **Benefits that exist** Health cover, equity, and leave you actually take **Learn and grow** Budget for courses and conferences **Ship fast** Small team, real customer impact Ready when you are ## Get cited,
or come build it Whether you want the answer to include you, or want to build the platform, let's talk [Contact us](https://www.butgeo.com/en/contact) [See the platform](https://www.butgeo.com/en/features) [butgeo.com](https://www.butgeo.com/en) ## Sitemap See the full [sitemap](/sitemap.md) for all pages.